What people actually search for
Nobody searches "repair shop social media". They search "iPhone 14 screen repair near me", "PS5 HDMI port repair", "MacBook battery replacement" and "Samsung S23 back glass". Those searches land on Google Maps, and Google decides which three shops to show partly from what the profiles have posted recently. A shop whose last post says "Fixed a PS5 HDMI port this morning, back to the customer by 4 PM, Salem NH" is the shop that shows up for that search this week.
That is the whole strategy. Post the jobs, name the device, name the town, keep doing it.
A month of posts for a repair shop
- Eight job posts. Two a week. "Pixel 8 battery, forty minutes." "Water-damaged iPhone 12, recovered the photos." The device name is the keyword; the turnaround is the reason to choose you. No customer names, no customer photos.
- Two device-family posts. "We repair every iPad model back to the Air 2, screens in stock." One for phones, one for consoles or laptops.
- One buyback or trade-in post, if you buy devices. This is the post that gets phone calls.
- One offer, with an end date, as a Google Offer post: student discount, screen protector with any screen repair.
- One "what to bring" post. Passcode, charger, backup. Fewer wasted trips, and it reads as a shop that knows its trade.
- One review post, quoting a five-star review with the customer's permission.
Fourteen posts, fifteen minutes to approve, and the Google profile is never quiet. Thirty more ideas are in what to post for a repair shop.
What the scheduler does with your day
You tell it what you fixed, in a sentence, from your phone at the bench. It writes the post in your voice with the device, the service and the town, generates a clean image if you did not take a photo, sets the Google button to Call or Book, and sends the same post to Facebook and Instagram. You approve it. Details on the Google Business Profile scheduler page.
The policy problem repair shops hit
Words like "phone repair" and "screen repair" trip Google's third-party technical support policy in ads, and occasionally on profiles. Posts are written to describe the job plainly without the phrasing that triggers a review, and if Google flags one, you see it and can edit before it publishes again.
Reviews are half the job
Repair customers leave reviews the same day, and they read replies before choosing a shop. Every new review shows up with a drafted reply, and the backlog of old ones gets worked through a few a day. Complaints about a repair that failed get a calm, specific answer that reads well to the next customer. See review replies.
Kiosks and multiple stores
A kiosk inside a big-box store or a second shop across town gets its own profile, its own queue and its own town in every post. Head office sees both. That is covered on the multi-location page.
Where this comes from
Social for Shops is built by the team behind StandupCRM, which runs the counter in phone and console repair shops across Massachusetts, Rhode Island, New Hampshire and Connecticut. The content plan above is what those shops' profiles post, refined by what brought calls and what did not.
Straight answers
Do I need to take photos of every repair?
No. A photo of the device on the bench is better when you have it. When you do not, the post runs with a generated image that matches your brand.
Can I post from a phone?
Yes. Adding a job and approving a post are both done from your phone in under a minute.
What if we also sell phones?
Refurbished stock posts well. Tell the system what came in and it drafts the post with the model, storage and price.
See it on your own profiles
We are onboarding a small group of shops now, one at a time. Tell us about the shop and we will connect your accounts with you.