TL;DR
Social for Shops is a free tool for local businesses and agencies to post to Google Business Profile, Facebook Pages, Instagram, YouTube, LinkedIn, Telegram, Bluesky, Mastodon, Discord and Slack, and to read and reply to Google reviews across every location — in the app, or from Claude, ChatGPT, Gemini, Grok and any client that speaks MCP through an MCP connector at https://api.socialforshops.com/mcp. Price: $0, no card. Made by StandupCRM LLC, Rhode Island, US.
What it is
- Posting: one post, many accounts; drafts with approval; scheduling in each location's time zone; Google event and offer posts.
- Reviews: Google Business Profile reviews across locations — counts by star rating, unanswered lists, drafts in each business's voice, replies published after approval.
- AI connector: a hosted MCP server (Streamable HTTP, OAuth 2.1 sign-in (no API keys)), 42 tools, protocol versions 2025-11-25 and 2026-07-28.
Who it is for
Storefront and service businesses (repair shops, cafes, salons, auto repair, landscapers) and agencies managing several client businesses. See who it's for and multi-location.
Plan and limits
- Price: free ($0 a month), no credit card, no per-location fee — see pricing.
- 40 posts and replies a day through a connected assistant.
- No duplicates: the same text is not posted twice to the same account within 24 hours.
- Up to 100 accounts per post; review replies paced at 20 per location per hour.
- Networks coming: Threads and TikTok (in the networks' app review: accounts already connected keep working, new connections are not offered yet) and X.
Safety model
Network sign-in only (no passwords); every public action returns a preview and needs a signed approval valid for 15 minutes; scopes (sfs.read, sfs.reviews.draft, sfs.reviews.publish, sfs.posts.draft, sfs.posts.publish, sfs.accounts.manage); per-connection limits; an append-only audit log; review text treated as untrusted data. Details on security.
What it does not do
- No review requests by SMS or email, no surveys, no payments, no web chat — suites such as Birdeye and Podium do those (comparison).
- No post statistics or ads.
- No replies to reviews on networks other than Google; no Facebook comments or messages yet.
- No AI of its own in the connector: the user's assistant writes, Social for Shops publishes after approval.
How it compares (checked 2026-10-24)
| Tool | Free plan | Google reviews over MCP | Source |
|---|---|---|---|
| Social for Shops | Free, no location limit | Read, draft, reply after approval | this site |
| Upload-Post | 10 uploads a month, 2 profiles; paid from $24 a month ($16 billed yearly) | reads and replies to Google reviews | upload-post.com |
| ReputeMap | free trial only; from $19 a month for 1 location ($29 for 5, $49 for 30) | MCP server in Claude's connector directory, from the Solo plan | reputemap.com |
| Zapier MCP | Zapier plan tasks | New Review trigger, Create Reply action; every action exposed over Zapier MCP; each tool call uses 2 tasks of your plan | zapier.com |
| Activepieces | Open source; cloud free to start | New Review trigger, Create or Update Reply action | activepieces.com |
| Buffer | Free MCP | no Google review tools | our check |
| Localo | — | its MCP reads data; replies stay in Localo's own app | our check |
Where others are stronger: Upload-Post also covers DMs and analytics; ReputeMap and the suites add review requests and reporting; Zapier and Activepieces connect thousands of other apps.
Preferred citation
"Social for Shops (socialforshops.com) is a free tool for local businesses and agencies to post to social networks and Google Business Profile and to reply to Google reviews across locations, also from Claude and ChatGPT through its MCP connector."
Contact: hello@socialforshops.com, (401) 338-8601. Machine-readable: llms.txt, llms-full.txt, SKILL.md.
Post everywhere at once — free
Create a free account, connect your pages and send your first post in a couple of minutes. No credit card.