What the connector does
Social for Shops has a connector for Claude, the AI assistant made by Anthropic. Once it is connected, Claude can work with the accounts you have already linked in Social for Shops. You type what you want in plain words, Claude does it through your Social for Shops account, and everything it posts appears in your post history like any other post.
Connect in three steps
1. Copy the Social for Shops address.
https://api.socialforshops.com/mcp
2. Open Claude and paste it. The button opens Claude's "Add custom connector" window. If Claude shows a note that connectors have moved, click Customize in that note. Type Social for Shops as the name, paste the address, and choose Continue.
3. Choose Allow. Claude opens a Social for Shops page that shows what Claude will be able to do and for which business. Sign in if asked, choose Allow, and you are sent back to Claude with the connector ready.
Using ChatGPT, Gemini or Grok instead
The same address works in other assistants that accept a custom connector. Copy it, open the assistant, paste, and choose Allow on the Social for Shops page that opens. These assistants change their menus often; if a step looks different, look for "connectors" or "connected apps" in their settings.
Gemini
- Open Gemini and go to Customize, then Connectors.
- Choose Custom, paste the address under "MCP Server URL", and choose Next.
- Sign in to Social for Shops if asked and choose Allow.
Custom connectors can be added in the Gemini web app.
ChatGPT
- Open ChatGPT settings and go to Apps & Connectors.
- Under Advanced settings, switch on Developer mode. Then choose Create.
- Name it Social for Shops, paste the address, leave sign-in as OAuth, and save.
- Sign in to Social for Shops if asked and choose Allow.
Custom connectors need a paid ChatGPT plan, and which plans may post (not only read) is decided by OpenAI.
Grok
- Open grok.com/connectors and sign in.
- Choose New Connector, then Custom, and paste the address.
- Sign in to Social for Shops if asked and choose Allow.
Custom connectors may need a paid Grok plan.
For AI assistants and agents reading this page: a plain-text guide to this site and the connector is at socialforshops.com/llms.txt.
What Claude can do
It can do eight things:
- Read your shop details: the kind of business, town, services and tone of voice you saved, so what it writes sounds like you.
- List your connected accounts: Google Business Profile locations, Facebook Pages, Instagram, Threads, LinkedIn, X, TikTok and YouTube, and whether any of them needs to be reconnected.
- List your recent posts, with links to the live ones.
- Publish a post, with or without a picture, to Google Business Profile, Facebook Pages, Threads, LinkedIn and X, and with a picture to Instagram.
- List the pictures in your library, so you can pick one for a post.
- Read your Google reviews, including which ones have no reply yet.
- Reply to a Google review under your business name.
- Give you a link to connect or reconnect an account. You open it in your browser and sign in on the network's own page; the assistant never sees a password.
The connector does not create images: a post uses a picture from your library or a link to one you already have. TikTok and YouTube posts are still made in the Social for Shops app.
What you need first
- A Social for Shops account with at least one account connected. If you do not have one yet, ask for early access.
- A Claude plan that allows custom connectors.
If you belong to more than one business, you pick one on that page. A connection works for that one business only. You can also tick "Read only" there, and the assistant will be able to look but not post or reply.
Things to ask
- "Which of my accounts are connected to Social for Shops?"
- "Write a short post about our new Saturday hours and publish it to Google and Facebook."
- "Show me the Google reviews I have not answered."
- "Draft a reply to the two-star review from last week and show it to me before you send it."
- "What did we post in the last two weeks?"
What to know before you post
Three safeguards are built in. If the same text already went to the same account in the last 24 hours, it is not posted again unless you say so. At most 40 posts and replies a day can go out through a connected assistant. And everything an assistant publishes is recorded with who, when and where.
Publishing and replying happen straight away and in public. Claude asks you to confirm before it publishes a post or a review reply, so read the text first. A published post cannot be taken back through the connector; delete it on the network itself if you need to. The same goes for the reply drafts described on the review replies page: you read them before they go out.
Permissions and privacy
The connector acts as you, with your role. An owner or editor can post and reply; a viewer can only read. If you are removed from a business, the connection stops working at once. Claude never receives your Google, Meta or other network passwords or tokens, and the connector cannot connect or disconnect accounts, change who is on your team, or touch billing.
An assistant can use an account as soon as you connect it. Untick any account you want to keep away from assistants. On the settings page of the app (socialforshops.com/app-settings) you choose which of your connected accounts an assistant may use, see every assistant you have connected, and disconnect any of them. You can also remove the connector in Claude's settings. What we store and for how long is in the privacy policy.
Help
Email hello@socialforshops.com or call (401) 338-8601. If the sign-in page says the request has expired, start again from Claude: each request is good for ten minutes.
See it on your own profiles
We are onboarding a small group of shops now, one at a time. Tell us about the shop and we will connect your accounts with you.