Changelog: What Changed and When

24 October 2026

One request can post or schedule to up to 100 accounts — pick whole client businesses or networks instead of listing ids — with a different text per location and the placeholders {location_name}, {city} and {business_name}.
Scheduling uses each location's own time zone, so 9:00 is 9:00 everywhere.
Google offer and event posts with a button.
Campaigns: one id for a post sent to many accounts, with the outcome per account; move or cancel the whole campaign.
Every public action previews first and needs your approval; access is split into six scopes; owners can limit an assistant to some client businesses or switch tools off.
An append-only audit log of every assistant action, exportable as CSV.
Reviewer names reach assistants shortened by default; a strict mode sends no names at all.
The review summary answers for every location in one question.

Unanswered reviews counted across every Google location in one call; reviews filtered and paged per location or client business.
Client businesses with their own voice profile (tone, signature, words to avoid).
Reply drafts with checks (links, phone numbers, review incentives), batch publishing after one approval, replies paced per location.
Support for the MCP protocol version of 28 July 2026 next to 25 November 2025.

Renamed and opened to every business, free.
Facebook: choose the profile and the Pages before connecting; remove or add back each Page and Instagram account.
Pages for the AI connector, the Google Business Profile MCP, and honest comparisons with Birdeye, Podium, Buffer, Hootsuite and Localo.

Bluesky, Mastodon, Discord and Slack added.
Drafts with owner approval, and scheduled posts for every network.
Assistants: connect from Claude, ChatGPT, Gemini or Grok; a three-way choice on the consent screen (read, draft, or post).

The AI connector for Claude launched: list accounts, publish posts, reply to Google reviews.

socialforshops.com launched, with the first guides for local shops on Google Business Profile posts.

Create a free account, connect your pages and send your first post in a couple of minutes. No credit card.