The service-area problem
A landscaper, a cleaner, a painter or a plumber does not have a storefront, so their Google Business Profile competes on a different basis. Google shows service-area businesses for searches in the towns they list, and it favours the ones whose profiles are active and whose posts mention those towns. A profile that lists twelve towns and has not posted since spring is invisible in all twelve.
What to post, by season
- Spring: clean-ups, mulch, first cuts. "Spring clean-up in Millis this week, two slots left."
- Summer: weekly mowing routes, hedge work, irrigation. The post names the towns on this week's route.
- Autumn: leaf removal, aeration, gutter cleaning. Before-and-after leaf photos are the best-performing landscaping post there is.
- Winter: snow contracts, holiday lighting, "booking now for spring." The post that keeps the profile alive when there is no work to show.
The scheduler knows the calendar. Seasonal reminders are queued a year ahead and rewritten each time so they are not the same post as last year.
Every post names a town
This is the difference between a post that ranks and a post that does not. "Finished a patio" helps nobody. "Finished a bluestone patio in Medway, three days start to finish" helps the profile show for "patio installer Medway". The drafts rotate through the towns you serve, so over a month every town on your list has been named. The mechanism is on the Google Business Profile scheduler page.
Before and after
Two photos from the same spot on the same day are the only marketing most home-service businesses need. Take them with your phone, send them in, and the post is drafted with the job, the town and a Call button. They go to Google, Facebook and Instagram together, and into the profile's photo gallery.
Quotes and calls, not likes
The measure of a home-service post is calls and quote requests, not reactions. Every Google post carries a Call or Request a quote button pointing at your number or form, and the monthly summary counts them per town, so you can see which towns the posts are working in.
Reviews from homeowners
Homeowners write long reviews and expect a reply. Each one gets a drafted response that mentions the job, and the rare complaint gets a calm answer with a name to call. This matters more for service-area businesses than for shops, because a homeowner picking a landscaper has nothing else to go on. See review replies.
Crews in more than one region
A company running crews in two counties can run two profiles, each with its own towns and its own posts. That is the multi-location setup. How the plan is built and what it costs is on social media management for small business.
Straight answers
Can I post from the truck?
Yes. Two photos and one line from your phone. The post is drafted and waiting when you get home.
We are booked solid in summer. Why post?
Because the profile that is quiet in July is the one nobody remembers in October. Summer posts are about the work; they book the autumn.
Does it handle the town list on the Google profile?
It reads the service area from your profile and rotates posts through it. Changing the area itself is done on the profile, and we can do that with you at setup.
See it on your own profiles
We are onboarding a small group of shops now, one at a time. Tell us about the shop and we will connect your accounts with you.