Social for Shops is a hosted MCP server. Add https://api.socialforshops.com/mcp to your AI assistant, sign in, choose what it may do, and it gets tools for the work a local business repeats every week: answering Google reviews across locations, and posting to Google Business Profile, Facebook Pages, Instagram, YouTube, LinkedIn, Telegram, Bluesky, Mastodon, Discord and Slack. It is free, like the app.
What you can ask
- "Which of my locations have unanswered 5-star reviews?" — one answer for every Google location, from one call.
- "Draft replies to the five newest unanswered reviews at the Salem shop, in its tone. Don't publish." — drafts you can read and change.
- "Post our holiday hours to every Google location of Tech Genius on Monday at 9." — one preview, one campaign, 9:00 in each location's own time zone.
- "Which accounts are broken and why?" — the reason per account and the link that fixes it.
The tools
42 tools in six groups. Your assistant picks the right one; you never call them by hand.
| Group | Main tools | What they do |
|---|---|---|
| Businesses and accounts | list_client_businesses, list_accounts, get_shop_profile, update_shop_profile, get_account_health, connect_account | Which businesses and accounts exist, each with a unique label ("Tech Genius — Salem, NH"); each business's voice; what is broken and the fix. |
| Reviews | get_reviews_summary, list_reviews, get_review | Counts by star rating across locations; unanswered reviews by location or business, paged. |
| Review replies | draft_review_replies, publish_review_replies, reply_to_review, delete_review_reply | Drafts checked for links, phone numbers and review incentives; publishing after one approval for the whole batch. |
| Posting | publish_post, draft_post, schedule_post, approve_draft, edit_post, delete_post | One post to up to 100 accounts chosen by business or network, a text per location with {city} and other placeholders, Google offer and event posts. |
| Campaigns | list_campaigns, get_campaign, reschedule_campaign, cancel_campaign | A post sent to many accounts under one id, with the outcome per account. |
| Records | list_recent_posts, list_scheduled_posts, get_weekly_report, list_audit_events | What went out, what failed and why, a report per client business, and the audit log. |
Limits
- 40 posts and replies a day through a connected assistant.
- No duplicates: the same text is not posted twice to the same account within 24 hours, unless you say so on purpose.
- Review replies are paced at 20 per location per hour.
- Up to 100 accounts per post; 10 go out at once and the rest follow in the background.
Set it up
Works with Claude, ChatGPT, Gemini, Grok and any client that speaks MCP. In Claude: Settings → Connectors → Add custom connector, paste the address, sign in, choose what it may do. The steps for each assistant, with buttons that open the right screen, are on the connect page. One connection is for one business account; an agency picks the business on the sign-in screen and sees all its client businesses.
How it keeps your accounts safe
- A preview before anything public. Publishing, scheduling, editing, deleting and replying first return a preview — every account with its label, the exact text, the local time — and act only after you approve that exact preview.
- You choose the access. Read only, draft only, or posting too — six scopes in all — and the owner can limit a connection to some client businesses or switch tools off.
- No double posts. A retried request returns the first result instead of sending again.
- Review text is data. A review that tries to give your assistant orders is answered, never obeyed.
- A record of everything. Every assistant action is in an append-only audit log. More on the security page.
How it compares (checked 2026-10-24)
Several tools now have an MCP for Google Business Profile. The honest picture, from each vendor's own pages (our notes on each link to their sources):
| Tool | Price | Google reviews | Posting | Where it is stronger |
|---|---|---|---|---|
| Social for Shops | Free, no location limit | Summary across locations, drafts in each business's voice, reply after approval | Google Business Profile, Facebook Pages, Instagram, YouTube, LinkedIn, Telegram, Bluesky, Mastodon, Discord and Slack | Multi-location reviews with approval, at $0 |
| Upload-Post | Free: 10 uploads a month, 2 profiles; paid from $24 a month ($16 billed yearly) | reads and replies to Google reviews | Many networks, Google posts with offers and events | DMs, comments and analytics; hosted MCP, 40 tools, API key or OAuth |
| ReputeMap | From $19 a month for 1 location ($29 for 5, $49 for 30) | AI review replies in one inbox | — | A review inbox and reporting; MCP server in Claude's connector directory, from the Solo plan |
| Buffer | Free MCP | no Google review tools | Google Business Profile and social networks | A mature social scheduler |
| Localo | Paid plans | its MCP reads data; replies stay in Localo's own app | In Localo's app | Local rank tracking and SEO |
| Zapier MCP | Uses your Zapier tasks | New Review trigger, Create Reply action | Create Post | every action exposed over Zapier MCP; each tool call uses 2 tasks of your plan; thousands of other apps |
| Activepieces | Open source; cloud free to start | New Review trigger, Create or Update Reply action | Create, update and delete posts | Self-hosting; pieces exposed over one MCP server; open source and self-hostable |
Choose another tool if you need DMs and analytics in the same connector (Upload-Post), a review inbox your staff work in every day (ReputeMap, or suites like Birdeye and Podium), or automations across many other apps (Zapier, Activepieces). Choose Social for Shops to answer reviews and post across many locations from your assistant, with approval, for free. The full workflow is on the Google Business Profile MCP page; the same facts in one place are on product facts. Also: does Hootsuite have an MCP?
Questions
Is the MCP really free?
Yes. The connector and the app cost nothing and need no card. Your assistant runs on your own plan with its maker; see pricing.
Which assistants work with it?
Claude (web, desktop and mobile), ChatGPT with connectors, Gemini, Grok, and any client that speaks MCP over Streamable HTTP with OAuth sign-in.
Can my assistant publish without asking me?
No. Every public action returns a preview first and needs your approval of that exact preview. You can also connect read-only or draft-only.
Does it work for an agency with many clients?
Yes. Accounts are grouped into client businesses, each with its own voice profile; a connection can be limited to some of them. See multi-location.
Do you need my Google password?
No. You connect Google on Google's own sign-in page; we store an encrypted access token, never a password.
What does it not do?
It does not send review requests, run surveys or take payments, and it does not reply to reviews outside Google. Facebook comments and messages are not available yet.
Where do the review counts come from?
From Google Business Profile, read through your own Google sign-in, and kept as a short-lived copy so one question can cover every location.
Post everywhere at once — free
Create a free account, connect your pages and send your first post in a couple of minutes. No credit card.