What to post for a repair shop: thirty posts from a normal week

Posts that bring calls

These name a device and a service, which is what people search. Post two a week, forever. The town goes in every one.

1. A screen repair, with the model: "iPhone 13 screen, done in 45 minutes, Attleboro."
2. A battery replacement, with how long the old one lasted.
3. A charging port cleaned or replaced, with the "it was lint" story if it was.
4. A console repair: PS5 HDMI port, Xbox disc drive, Switch joystick drift.
5. A laptop job: MacBook battery, keyboard, screen, SSD upgrade.
6. Water damage, and what was recovered. Photos of the corrosion do well.
7. Back glass replacement, the job most customers do not know is possible.
8. A camera lens or camera module.
9. A tablet: iPad screens are the most searched repair after phones.
10. An unusual device: e-reader, GoPro, a drone, a smart watch. Novelty gets shares.

Posts that answer the question before it is asked

Each of these is something customers type into Google. One a week.

11. "Do you use original parts?" with your honest answer.
12. "How long does a screen repair take?"
13. "Is it worth repairing a five-year-old phone?" with a rule of thumb.
14. "What should I bring?" Passcode, charger, and a backup if they can.
15. "Do you offer a warranty?" and for how long.
16. "Can you recover photos from a phone that will not turn on?"
17. "Walk in or appointment?"
18. "Do you buy used phones?" if you do, with what you are looking for this month.

Posts that make you the shop people trust

19. A five-star review, quoted with permission, with a one-line thank-you.
20. A repair you turned away and why, without naming anyone. Honesty posts get remembered.
21. The bench, mid-job. People like seeing the inside of the thing.
22. A new tech joining, or a certification earned.
23. A "how to make your battery last" tip. Practical, short, no product pitch.
24. A warning: the current scam text, the fake "repair" app, the case that traps heat.

Posts that fill the quiet weeks

25. Hours for the holiday weekend, posted the Monday before.
26. A running offer as a Google Offer post, with an end date: a screen protector with any screen repair, a student discount.
27. Refurbished stock that just came in, with model, storage and price.
28. Accessories that solve a problem, not a list of cases: the cable that actually survives a truck.
29. "Back to school" or "before your trip" checkups, seasonal and repeatable.
30. A thank-you to the town after a busy month, with a number: "ninety-one screens this month."

Posting the same job twice

You will fix a hundred iPhone screens this year, and the post can be about a screen every week without repeating itself, because the details change: the model, how long it took, what the customer thought was wrong. One line of that detail is what stops the post from being a template. If the job was genuinely identical to last week's, post the answer-a-question one instead and come back to screens next week.

What to skip

• Stock photos of phones on white backgrounds. They look like every other shop and Google recognises them.
• Memes and holidays with no connection to the shop. They fill the feed and bring nobody.
• Customer names or faces without written permission.
• Anything about a competitor.
• Prices that change weekly, in a post that lives for a year on Facebook.

How to keep this up

Two job posts and one from the other groups, every week, and the profile is never quiet. The hard part is not ideas; it is the fifteen minutes on Tuesday. Batching a month at a time is the fix, and Google needs a tool for that because it has no scheduler: see how to schedule Google Business Profile posts. If you would rather send a sentence from the bench and approve the draft, that is what Social for Shops does for repair shops, with the reasoning on why the town goes in every post on the Google Business Profile scheduler page.